Dash Sues AT&T Over “Deceptive” 5G

This week Dash filed a lawsuit towards AT&T within the U.S. District Court docket for the Southern District of New York alleging violations of each federal and state regulation. Not solely is Dash requesting that AT&T be stopped from utilizing 5G Evolution, 5GE, and any 5G branding till its community is 5G-standards compliant, Dash can also be looking for damages together with corrective commercials and elimination of no matter income AT&T has created from the advertising.

The core of the difficulty right here is AT&T is utilizing 5G Evolution or 5GE for what rivals are claiming is de facto an up to date 4G community with a 5G identify.

Within the courtroom case Dash stated: “AT&T’s commercials are a clear try to affect shoppers’ buying choices by deceiving them into believing that AT&T’s community—as a result of it claims to be a 5G wi-fi community—is extra technologically superior and of upper high quality than these of different wi-fi service suppliers, together with Dash.”

AT&T issued the next assertion:

“We perceive why our rivals don’t like what we’re doing, however our prospects adore it. We launched 5G Evolution greater than two years in the past, clearly defining it as an evolutionary step to standards-based 5G. 5G Evolution and the 5GE indicator merely let prospects know when their machine is in an space the place speeds as much as twice as quick as normal LTE can be found. That’s what 5G Evolution is, and we’re delighted to ship it to our prospects.

We’ll combat this lawsuit whereas persevering with to deploy 5G Evolution along with standards-based cellular 5G. Prospects need and should know when they’re getting higher speeds. Dash must reconcile its arguments to the FCC that it can’t deploy a widespread 5G community with out T-Cellular whereas concurrently claiming on this go well with to be launching ‘official 5G know-how imminently.”

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