Amazon’s new $70 Fireplace TV does 4K and HDR, however Alexa nonetheless sells it

Amid a slew of Echo-related bulletins final month, information of Amazon’s revamped Fireplace TV could have gotten somewhat misplaced. However the upgraded $70 rival to gadgets just like the Roku, Chromecast and Apple TV, has the potential to be a prime vendor for Amazon, given its aggressive worth level for a 4K streamer, and voice help by way of Alexa.

Sure, it seems bizarre…

The system itself is somewhat odd – it’s not a stick and never a field, however is as an alternative a 2.6 inch x 2.6 inch sq. that hangs out of your TV by way of its hooked up HDMI cable. This outsized dongle kind issue was first seen with Chromecast’s Extremely’s spherical puck – however Amazon’s is bigger.

The benefit of the dongle kind issue is that you just don’t have to have your streaming field on show. It’s additionally higher in case you’re wall mounting a TV, and don’t have a spot to place a field. Plus, a dongle is extra transportable, in case you’re considering of sometimes transferring it in between rooms or taking it on journeys.

Higher 4K & quicker

Nonetheless, the largest distinction with the brand new Fireplace TV – past its odd form – is that it now helps 4K Extremely HD as much as 2160p at 60fps as an alternative of 30fps, just like the outdated mannequin, and provides help for HDR-10 (excessive dynamic vary).

That is solely a bonus for individuals who have already upgraded their tv to a 4K Extremely HD or HDR TV, and are actually searching for a streaming system that may ship this improved, true-to-life image high quality once they’re watching 4K content material.

The Fireplace TV additionally helps Dolby Atmos audio, and has bumped as much as quicker 1.5GHz processor in contrast with the 1.3GHz processor within the older mannequin. However past these handful of enhancements, there’s not a lot else that’s new right here. In different phrases, in case you’re at present comfortable along with your Fireplace TV and don’t have a 4K or HDR TV, there isn’t a lot have to improve your present system in the meanwhile.

That stated, in case you’re available in the market for a streamer and don’t need to pay a premium simply to get 4K help, the Fireplace TV is value contemplating. Its nearest opponents, when it comes to worth, are the Roku Streaming Stick+ and Google Chromecast Extremely – each of that are additionally $70.

However Fireplace TV’s benefit right here is Alexa.

The Alexa benefit

Even in case you haven’t but been motivated to carry one in all Amazon’s good Echo audio system into your house, the Fireplace TV is a comparatively low cost approach to begin utilizing the favored digital assistant.

The Fireplace TV ships with an Alexa distant, which helps you to management your TV and discover issues to look at simply by talking.

For instance, you may ask Alexa to play a favourite present, launch a streaming app, discover applications by style, search titles by actor, quick ahead or rewind your program, advance to the subsequent episode and extra. That is executed by utilizing easy instructions like, “Alexa, play ‘Sport of Thrones,’”or “Alexa, launch Netflix,” for instance, amongst different issues.

And if you have already got an Echo system, you may take issues even additional. As an alternative of urgent a button on the voice distant to make use of Alexa, you may simply communicate out loud to manage your Fireplace TV hands-free. This will really feel somewhat unusual at first, particularly in case you’re not used to speaking to Alexa in your house, however for individuals who’ve grown comfy with Amazon’s voice assistant by the use of the Echo, it feels pretty pure to say, “Alexa, watch Fireplace TV” as an alternative of digging within the couch cushions for the distant.

Alexa may very well be somewhat quicker although…

Nonetheless, the larger benefit to having an Alexa-powered Fireplace TV just isn’t essentially the voice-activated TV component, however the whole lot else Alexa does. It’s the identical argument as to why an Echo is helpful to have round. Alexa in Fireplace TV may also management your good residence gadgets – like turning in your lights, adjusting your thermostat, or popping up a video feed from the newborn monitor, safety digital camera, or video doorbell, in your TV’s display screen.

At the moment, Alexa works with quite a few good residence system makers, together with Nest, Ring, Hue, Samsung SmartThings, Wemo, Insteon, Arlo, Wink, Ecobee, Lutron, Honeywell, and others.

Plus, Alexa can do many different issues, like play music from Prime Music or third-party companies like Spotify, Pandora, iHeartRadio, and others; offer you informational updates, just like the climate, site visitors and the information; set reminders; create lists; and faucet into Alexa extensions, known as Abilities, that allow you to do much more, like play video games, order a pizza or name for an Uber, for instance.

Fireplace TV isn’t the one streamer with voice management, to be clear. Roku gives a line of well-liked streamers with voice remotes, however Roku’s voice performance is restricted to looking its channels and discovering applications – it doesn’t management the good residence. Apple TV 4K has Siri, however begins at $179. Whereas it does help HDR by the use of the fancier Dolby Imaginative and prescient in contrast with Fireplace TV’s HDR-10, it’s primarily a tool for individuals who reside and breathe the Apple universe, and certain have constructed their total media collections from the iTunes market.

In the meantime, Android TV gives Google Assistant, however the software program isn’t powering a line of gadgets from Google itself. As an alternative, the TV platform is licensed to 3rd events who use it in their very own bins or TVs. And lots of the Android TV streamers are extra centered on gaming, just like the Nvidia Defend or Razer Forge TV.

Streaming content material, Prime perks

Fireplace TV, like different residence media participant gadgets, helps all the key streaming companies, together with huge names like Netflix, YouTube, Hulu, HBO, Showtime, Starz, and naturally, Prime Video. It additionally gives entry to the newer crop of reside TV web companies, like Sling TV, PlayStation Vue, CBS All Entry, and Hulu Dwell TV. There are over 500,000 films and TV episodes accessible by way of Fireplace TV, and 190 channels and apps will be accessed by way of voice search. (Roku, for comparability’s sake, can search throughout over 500 channels.)

One other perk for Amazon Prime members is that, past entry to the free films and TV reveals by way of Prime Video, now you can watch Thursday Evening Soccer without spending a dime. Prime members may also add make the most of Amazon Channels to pay for entry to premium networks like HBO, Showtime and Starz and not using a cable TV subscription.

You don’t want a Fireplace TV to get to Amazon’s content material, in fact – the Prime Video app will do. However Fireplace TV does make it simpler.


Total, the Fireplace TV residence display screen’s format is pretty easy to navigate, with its thumbnail photographs and personalised suggestions, together with these from non-Amazon companies, like Netflix and HBO. The interface makes it straightforward to search out your favourite reveals and streaming apps, although it does promote Amazon’s personal content material.

I’m additionally not a fan of the show advertisements that interrupt the interface:


Prior to now, I’ve tended to choose Roku’s agnostic checklist of streaming apps, however Fireplace TV’s newer Echo integration is making Amazon’s streamer extra compelling for me. However to some extent, the selection between the $70 4K streamers (Chromecast Extremely, Fireplace TV, and Roku Streaming Stick+) will come down to non-public desire.

With so many choices for streaming media gamers as we speak, the brand new Fireplace TV makes probably the most sense for Amazon Prime members, those that desire a 4K streamer for affordable, and those that need to leverage Alexa’s voice management capabilities.

The Fireplace TV is transport on October 25.

Tech Specs 

Dimension: 2.6″ x 2.6″
Output decision: 2160p, 1080p, and 720p as much as 60 fps
Quad-core processor: 1.5 GHz (vs 1.three GHz for Fireplace TV Stick)
Reminiscence: 2 GB (vs 1 GB for Fireplace TV Stick)
Storage: eight GB (identical as Fireplace TV Stick)
Audio: Dolby Atmos (vs Dolby Audio for Fireplace TV Stick)
Wi-Fi: 802.11ac dual-band MIMO wi-fi
Amazon Ethernet Adapter supported (non-compulsory; $15)
Alexa Voice distant included

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